Strategic Lawering Paris Lyon Bruxelles

Today, being present on social networks is absolutely essential to drive consumer growth and retention

December 2016

Jurisdiction: France

Author: Morgane SOULIER

CompanyMS Influcence

Subject:

The increasing use of the Internet has changed the behavior of French people and their consumption patterns.

France has today almost 50 million Internet users, and 92% of businesses are present on the Internet.

Whatever their age, social background, occupation or gender, almost eight out of ten French people have one or several social network account(s).

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