Industrial property

24 June 2022 | Soulier Avocats

On your (automotive) (trade)marks, get set, go!

Citroën can count on its chevrons, protected as a figurative trademark and confirmed as having a distinctive character by the Paris Court of Appeals in late 2021 and the EUIPO in April 2022, to block new competitor Polestar. Based in Sweden and car preparer for Volvo company, Polestar was unable to enter the French market of car manufacturers.

Insights on a two-stage legal battle and the distinctive signs that car manufacturers can use to protect their position and the related investments.

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