26 December 2016 |

Today, being present on social networks is absolutely essential to drive consumer growth and retention

Jurisdiction: France Author: Morgane SOULIER Company: MS Influcence Subject: The increasing use of the Internet has changed the behavior of French people and their consumption patterns. France has today almost 50 million Internet users, and 92% of businesses are present on the Internet. Whatever their age, social background, occupation or gender, almost eight out of ten […]

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29 November 2016 |

Crisis communication: An insurance against reputation damage

Jurisdiction: France Author: Michel-Hubert Jamard Company:euro2C Subject: Accidents, labor disruptions, financial crisis, news stories, class actions, etc. A multiplicity of more or less serious reasons may lead to negative media coverage for a company, whatever its branch of activity, its size, its location and its reputation. The risk is even higher now because, with the […]

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