Today, being present on social networks is absolutely essential to drive consumer growth and retention
Author: Morgane SOULIER
Company: MS Influcence
The increasing use of the Internet has changed the behavior of French people and their consumption patterns.
France has today almost 50 million Internet users, and 92% of businesses are present on the Internet.
Whatever their age, social background, occupation or gender, almost eight out of ten French people have one or several social network account(s).